First Annual LA COOKIE CON is a SWEET SUCCESS by Shelly Hiddleson

The LA Cookie Con made HollyDayz Travel one of their official bloggers to their completely sold out event! The event was such a success that next year will be a 2 day event. Thanks to Shelly for representing HollyDayz Travel!


la cookie con

Drawing your favorite celebrity chefs and authors from Food Network, Masterchef, TLC, YouTube and participants from all over the United States, the best of the best gathered in Pasadena, CA for the first annual LA Cookie Con.

The event was held at the Pasadena Convention Center, which is 80,000 sq. ft., with over 3,000 tickets sold making this a sold out event. Bright and early at the 9:45am ribbon cutting the line was beyond expectation, wrapping around the block.


for more pics click here: LA Cookie Con 

North Pole Arbor Artisans Open House + Art Sale in So. Pasadena

New pics are up! I was invited to make sweets by Jewelry by Monica Lauren for a holiday event last weekend. Check out her beautiful pieces. The open house and sale donates a portion of their proceeds to community needs. The event was hosted at a grand old craftsman home in South Pasadena. Each artist was featured in a different room of the home. My decorated Texas chocolate sheet cake bites  were hosted outside. The event started at noon and people immediately began rambling through the home speaking to artisans about their wares and purchasing on the spot. Many vendors sold via the Square market and made sales on mobile devices. You can tell from the pictures this is a bunch of incredibly talented artists. I made fresh chocolate mini cake bites some were decorated with chopped pecans others with crystallized iceberg rose petals. The best part is the buttery fudge frosting on the top.

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Custom Party Favors by Shelly

Favors are festive way to celebrate and remember occasions after the party. Some occasion favors call for fresh cookies while others call for hard candies that are shelf stable over a long period of time. From the packaging, to the filling, to custom labels – these are little boxes love sent home with guests.

Shelly Hospitality Sweets Table At South Pasadena UCLA Graduation Celebration

Graduation Party Sweets Menu:

Biscuit Topped Berry Cobbler

Classic Carrot Cake with Sour Cream Cream Cheese Frosting decorated with edible flowers

Chocolate Pecan Sheet Cake

Chocolate Custard Country Cutting Cake

New York crumb Cake with compostable mini bowls

Bakeless Drops with Chocolate Cacao Nib and PB + J flavors

Old-Fashioned Lemon Jelly Slices

Blue + Gold Gumballs displayed in plastic apothecary jars (also made into party favors that will be in an upcoming post)

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My cakes were a hit at Producer, Cindy Cowan’s Annual Memorial Day Party

My wonderful friend Cindy Cowan hosts the best parties! I couldn’t wait to get my takes my cakes to celebrate her annual Birthday and Memorial Day Party. I’m so grateful for this nice write-up, take a look . Shelly xo

Dessert Bar Menu:
Chocolate Fudge Sheet Cake
Classic Carrot Cake with Sour Cream Cream Cheese Frosting
Gluten-Free Biscuit topped Berry Cobbler
Available online at


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You’re Invited: Shelly Hospitality at Yelp’s ‘A Mother Lover’ Market, Pasadena

Shelly Hospitality will be at Chef’s Center in Pasadena on May 9th offering folk art cakes and desserts to celebrate Mother’s Day.

Join Yelp on Friday, May 9 as we get ready for Mother’s Day by supporting our community and shopping locally at the Chefs Center.

Grab your dough and your tastebuds for a night of shopping and tastings as we bring you some of the best locally handmade treats you can find in Pasadena!

Snag a few goodies for your mom, because let’s face it, she deserves more than a candle this year!

Drop by any time between 6PM and 9PM. All ages welcome.

Update: here’s some pics I took at the event, it was a beautiful night. I can’t wait to do this again.

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